What Makes a Product a Brand? Lessons from Luxury, Simplicity & Story
Not every product is a brand, and that’s where the magic lies. In this post, we explore how perception, story, and emotional connection turn ordinary products into unforgettable brands.
How to Create a Brand Name That Actually Feels Right
Choosing a brand name isn’t just about being clever, it’s about connection. Here’s how to create a name that feels aligned, intentional, and unforgettable.
Personal Branding vs Business Branding: Where to Start?
Should you brand yourself or your business? This guide breaks down the difference between personal and business branding, how to choose, and how to evolve over time, without losing clarity.