How to Create a Brand Name That Actually Feels Right
Let’s be honest naming your brand can feel paralyzing.
You want it to be clever, memorable, unique… but not cringe.
You want it to stand out yet feel effortless. And you don’t want to choose something that you’ll regret six months down the line.
Here’s the truth: Your brand name doesn’t need to be perfect.
It just needs to feel aligned with your purpose, values, and audience.
This post will guide you through a thoughtful (but not overwhelming) approach to creating a name that sticks, with room to grow.
Why Your Brand Name Matters
Your brand name is the first impression.
It sets the tone, communicates your vibe, and invites people in.
A good name should:
Spark curiosity or emotion
Feel easy to say and spell
Leave room for evolution (especially if you pivot later)
What to Focus on Instead of Just “Being Unique”
“There’s no perfect name—only the one that fits your story.”
✅ Relevance Over Randomness
Your name should connect to what you actually do. Avoid names that are vague or too abstract unless you're going to build deep storytelling into your brand.
✅ Feel Over Trend
Ask yourself: How does this name feel when I say it out loud?
Names like “Bloom,” “Grit,” or “Third Space” work because of their emotional tone, not because they follow a trend.
✅ Room to Grow
Avoid being too niche in the name if you plan to expand services later.
For example, “Styled by Nia” may work now, but what if you launch a podcast, products, or a course?
4 Exercises to Name Your Brand
💭 1. Word Bank Free-Write
Set a timer for 5 minutes. Write down every word that connects to your work, values, audience, origin story, or transformation.
💬 2. Core Message Test
What is the one thing your brand helps people do or feel? Try turning that into a name or tagline idea.
💎 3. Name Pairing Play
Pair two short words (e.g., “Root & Rise,” “Soft Studio,” “Bare Method”).
This is a modern naming style that allows for tone and identity.
🔁 4. Feedback Round
Say your top 3 names out loud to 3 trusted people in your ideal audience. Watch their reactions. Ask: “What does this name make you feel?”
Common Naming Pitfalls to Avoid
🚫 Overcomplicating spelling (e.g. “Kynde” instead of “Kind”)
🚫 Picking a name that's hard to search or say
🚫 Being too literal (e.g. “Coaching With Amanda For Women Who Want To Grow LLC” 😅)
You’ve Got the Name… Now What?
✔️ Check domain + Instagram availability
✔️ Register it (if legal protection matters in your region)
✔️ Create a basic brand kit: logo, colors, fonts
✔️ Build your messaging and voice around that name
✨ Your brand name is just the beginning. Your brand story, visuals, and presence bring it to life.
Final Thoughts: Let It Feel Like You
There’s no “perfect” name, only a name that feels aligned with your mission, your people, and your message.
If you’re feeling stuck, take the pressure off.
Start where you are. Pick a name that feels right for now.
You can always evolve. You’re allowed to grow.
Want Help Naming Your Brand?
We help coaches, founders, and creatives clarify their brand name, story, and identity.