Personal Brand Identity: How to Build One That Stands Out
Glossier is a brand that speaks to this perfectly.
Let me tell you something I’ve noticed.
In every industry, whether it’s fashion, tech, coaching, or even baking, the ones who truly stand out aren’t always the most talented.
They’re the ones who own their story.
Think about it. The people you follow online, the ones whose content you never scroll past, it’s not just because they’re “good at what they do.” It’s because something about who they are feels real.
That’s what personal brand identity is about. Not the perfect logo or the fancy website, but how you make people feel when they encounter you.
Why Most Personal Brands Fail
They copy.
They scroll Instagram, see what’s trending, and mimic it.
But blending in is the fastest way to disappear. If your audience can swap you for ten other people, you don’t have a brand identity, you just have a presence.
The Secret: Own What Makes You Unforgettable
So, how do you stand out?
You don’t have to be loud.
You don’t have to be everywhere.
You don’t even have to be “perfect.”
You just need to be the most authentic version of yourself that others can recognize.
Ask yourself:
What values do I live by that my audience will respect?
What parts of my story do I want people to connect with?
How do I want people to feel after engaging with me?
When your answers become your brand, no one can copy you. Because no one can live your story the way you do.
Remember: A personal brand that stands out isn’t about being flashy. It’s about being unforgettable because you’re unapologetically yourself.