What to Post When You Don’t Know What to Say

We've all been there—
You're staring at the blinking cursor, wondering…

"What should I post today?"
You want to stay consistent. Show up with value. Grow your brand. But… your brain’s on pause.

Good news? You don’t need to be wildly creative every day.
You can post less and connect more by using strategic, simple content ideas that still sound like you.

Let’s walk through 5 types of posts you can create even when you feel stuck.

1. Answer a Real Question

Think about your most recent DM, email, or client call.
What did someone ask you?

• “How did you get started?”

• “What’s the difference between ___ and ___?”

• “What do I need before I book you?”

Post Idea:
Turn it into a short post or story. If one person asked, more people are thinking it.

2. Repost + Refresh an Old Idea

Don’t reinvent the wheel every time.
Scroll back and find a tip, quote, or concept that performed well, and post it again.

• Add a new graphic

• Change the caption voice

• Link it to something current

Post Idea:
“Throwback wisdom you might’ve missed 👇”

3. Share a Tiny Win or Lesson

People connect with real stories. You don’t need a big achievement, just something true.

• A mindset shift that helped you

• A mini client transformation

• A moment you almost gave up (but didn’t)

Post Idea:
“Today reminded me that…”
“What I wish I knew last year…”
“This small shift made a big difference…”

4. Post a Simple Reminder

We all need reminders more than we need new information.
Keep it short, kind, and clear.

• “You don’t have to be perfect to be helpful.”

• “Resting isn’t quitting.”

• “Just because it’s hard doesn’t mean it’s wrong.”

Post Idea:
Pair it with a clean visual or voice-over reel.

5. Show What’s Behind the Scenes

People buy from people. Let them see the human side of your brand.

• What are you working on?

• What does your workspace look like today?

• What’s one thing you're learning or unlearning?

Post Idea:
“Here’s what I’m creating this week…”
“Real talk: this part of business feels hard.”
“POV: You’re behind the scenes with me.”

Bonus: Create a “Go-To” Content Bank

Still stuck?
Build a folder with prompts like:

• Client FAQs

• Quotes you love

• Behind-the-scenes pics

• Screenshots of kind feedback

• Notes you’ve written in your phone

So next time you’re stuck, you’re not starting from scratch.

Final Thoughts

If you don’t know what to say, say something honest.
You don’t need to be profound. You just need to be present.
Because consistency doesn’t come from inspiration. It comes from intention.

Start small. Post true. Keep going.

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